// Static content for Mercentalabs

const SERVICES = [
  {
    icon: "compass",
    tag: "01",
    title: "Content Strategy",
    blurb: "Audience research, narrative architecture, and editorial roadmaps that turn brand intent into a publishing engine.",
    bullets: ["Audience + voice maps", "Quarterly content calendars", "Funnel-aware briefs"],
  },
  {
    icon: "share-2",
    tag: "02",
    title: "Social Media Management",
    blurb: "Daily creative, community, and reporting across the platforms that actually move the needle for your category.",
    bullets: ["Channel ops + scheduling", "Community + DMs", "Weekly performance loops"],
  },
  {
    icon: "video",
    tag: "03",
    title: "Video & Reels Production",
    blurb: "Short-form video studios built around your founders, products, and customers — shot, cut, and shipped weekly.",
    bullets: ["Founder-led series", "UGC + creator pipelines", "Vertical edit factory"],
  },
  {
    icon: "pen-line",
    tag: "04",
    title: "Copywriting",
    blurb: "Words that don't sound like everyone else's. Long-form, landing, lifecycle, and the captions that earn the save.",
    bullets: ["Landing + lifecycle", "Captions + carousels", "Founder ghostwriting"],
  },
  {
    icon: "shapes",
    tag: "05",
    title: "Branding & Visual Identity",
    blurb: "Identity systems with the range to scale — logos, type, motion, and templates your team can actually wield.",
    bullets: ["Identity + guidelines", "Template kits", "Motion + sonic"],
  },
  {
    icon: "trending-up",
    tag: "06",
    title: "Paid Ads & Growth",
    blurb: "Creative-led media buying. We treat ad accounts like content systems — test, learn, scale the winners.",
    bullets: ["Creative testing rigs", "Meta / TikTok / LinkedIn", "Attribution that holds up"],
  },
];

const PROCESS = [
  { n: "01", title: "Discover", body: "Two weeks. We audit, interview, and map. You get a brand truth doc and a content thesis sharp enough to argue with." },
  { n: "02", title: "Strategize", body: "Channel mix, formats, cadence, and KPIs — locked into a 90-day plan with named owners and a single source of truth." },
  { n: "03", title: "Create", body: "An embedded studio shoots, writes, and ships. You review in Notion. We publish on the cadence the strategy promised." },
  { n: "04", title: "Scale", body: "Winners get budget. Losers get retired. Monthly reviews tighten the loop until the engine compounds without you." },
];

// Self-hosted cover photos in /images/cases/.
// Replace with real client photography once the case studies ship.
const WORK = [
  { client: "Northwind / DTC skincare",  result: "+340%",    metric: "engaged sessions",     cat: "Social ops",       hue: 1, image: "/images/cases/northwind.jpg" },
  { client: "Quill / B2B SaaS",          result: "4.1x",     metric: "pipeline from social", cat: "Founder-led",      hue: 2, image: "/images/cases/quill.jpg" },
  { client: "Olla Studio / hospitality", result: "1.2M",     metric: "organic views / mo",   cat: "Reels factory",    hue: 3, image: "/images/cases/olla-studio.jpg" },
  { client: "Holm Coffee",               result: "+62%",     metric: "DTC conversion",       cat: "Paid + creative",  hue: 4, image: "/images/cases/holm-coffee.jpg" },
  { client: "Field & Frame",             result: "9 → 142k", metric: "TikTok in 6 months",   cat: "Channel build",    hue: 5, image: "/images/cases/field-frame.jpg" },
  { client: "Verve Health",              result: "−38%",     metric: "blended CAC",          cat: "Growth + ads",     hue: 6, image: "/images/cases/verve-health.jpg" },
];

const STATS = [
  { v: 184, suf: "+",  label: "Campaigns shipped" },
  { v: 12.4, suf: "M", label: "Followers grown for clients", float: true },
  { v: 47,  suf: "",   label: "Brands in the studio" },
  { v: 4.3, suf: "x",  label: "Average ROAS at scale", float: true },
];

// Self-hosted portraits in /images/people/.
// Replace with real client headshots once each case study is published.
const TESTIMONIALS = [
  {
    quote: "They run our social like a newsroom. We went from posting when we remembered to a daily drumbeat that actually books demos.",
    name: "Anya Patel",
    role: "VP Marketing, Quill",
    initials: "AP",
    image: "/images/people/anya.jpg",
  },
  {
    quote: "It's the first agency that didn't make me re-explain our brand every two weeks. The work compounds. The reporting is honest.",
    name: "Marcus Holm",
    role: "Founder, Holm Coffee",
    initials: "MH",
    image: "/images/people/marcus.jpg",
  },
  {
    quote: "Mercentalabs rebuilt our content system in 90 days. Reels alone now drive more pipeline than our paid search did last year.",
    name: "Jules Okafor",
    role: "Head of Growth, Verve",
    initials: "JO",
    image: "/images/people/jules.jpg",
  },
];

const PRICING = [
  {
    name: "Starter",
    price: "6.5",
    cadence: "/ mo",
    pitch: "For founders shipping their first content engine.",
    features: [
      "1 channel, daily cadence",
      "12 posts + 4 reels / month",
      "Monthly strategy review",
      "Notion content board",
      "Email-tier support",
    ],
    cta: "Start with Starter",
    accent: false,
  },
  {
    name: "Growth",
    price: "14",
    cadence: "/ mo",
    pitch: "For brands ready to compound across two or three channels.",
    features: [
      "3 channels, full coverage",
      "30 posts + 12 reels / month",
      "Weekly editorial sprints",
      "Founder-led video series",
      "Creative-led paid testing",
      "Dedicated strategist + editor",
    ],
    cta: "Talk about Growth",
    accent: true,
    badge: "Most picked",
  },
  {
    name: "Scale",
    price: "—",
    cadence: "custom",
    pitch: "For teams running content like a P&L line.",
    features: [
      "Unlimited channels",
      "Embedded studio (4–6 people)",
      "In-house creator pipeline",
      "Full-funnel paid + lifecycle",
      "Custom analytics + attribution",
      "Quarterly on-site sprints",
    ],
    cta: "Build a Scale plan",
    accent: false,
  },
];

const FAQS = [
  {
    q: "How is Mercentalabs different from a typical social agency?",
    a: "We work like an embedded media team, not a content vendor. Strategy, creative, and paid live in one room — so the reels we ship Monday inform the ad tests Tuesday and the strategy review Friday. Most agencies have those as separate retainers.",
  },
  {
    q: "What does the first 30 days look like?",
    a: "Week 1–2 is Discover: audits, founder interviews, audience research. Week 3 is the strategy lock — channel mix, formats, KPIs, calendar. Week 4 we're shooting and shipping. By day 30 you have live content, a dashboard, and a 90-day plan.",
  },
  {
    q: "Do you work with pre-launch startups?",
    a: "Yes — about a third of our roster is pre-Series A. The Starter tier is built for that stage: get one channel right, then earn the budget for more.",
  },
  {
    q: "Who actually does the work?",
    a: "Your team is named on the kickoff call. Strategists, editors, motion designers, and creators — all in-house, no offshoring. You meet them. They stay on your account.",
  },
  {
    q: "What about reporting and attribution?",
    a: "Weekly Loom reviews, a live Looker dashboard, and a monthly written readout. We separate brand metrics (saves, follows, share-of-voice) from pipeline metrics (assisted conversions, pipeline-sourced) so you can argue both with your board.",
  },
  {
    q: "Can we hire just one service?",
    a: "Yes. Most clients start with one — usually social ops or video — and expand once the system is proving itself.",
  },
];

// PLACEHOLDER LOGOS — these are real brands fetched from Simple Icons,
// used here purely for design exploration. Do NOT publish a "TRUSTED BY"
// claim with these logos: that's a trademark/misrepresentation issue.
// Replace with actual signed-client logos before launch.
const CLIENTS = [
  { name: "Notion",    logo: "/images/logos/notion.svg" },
  { name: "Linear",    logo: "/images/logos/linear.svg" },
  { name: "Vercel",    logo: "/images/logos/vercel.svg" },
  { name: "Figma",     logo: "/images/logos/figma.svg" },
  { name: "Stripe",    logo: "/images/logos/stripe.svg" },
  { name: "Airbnb",    logo: "/images/logos/airbnb.svg" },
  { name: "Shopify",   logo: "/images/logos/shopify.svg" },
  { name: "Spotify",   logo: "/images/logos/spotify.svg" },
  { name: "Mailchimp", logo: "/images/logos/mailchimp.svg" },
  { name: "Webflow",   logo: "/images/logos/webflow.svg" },
  { name: "Buffer",    logo: "/images/logos/buffer.svg" },
  { name: "Patreon",   logo: "/images/logos/patreon.svg" },
];

window.MERCENTA = { SERVICES, PROCESS, WORK, STATS, TESTIMONIALS, PRICING, FAQS, CLIENTS };